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5 Ways to Shaping Smarter Cities with UAVs

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Revolutionary technologies need an infrastructure that can sustain them. UAVs or Unmanned Aerial Vehicles, commonly known as drones, were never thought to be used by civilians in the past. However, in today’s day and age, we can look at various industries and the general public indulging in drone related applications.  The takeaway from these developments can be pin pointed at the boom of the internet, and various other technologies during the course of the last 20 years. Common application of drones by individuals range from people taking cinematic shots of a scenic view for high quality video content, to engaging themselves in a competitive drone race that involve specifically tuned drones which can reach speeds of up to 120 miles/hour.  Taking a look at the broader scheme of things, according to Fortune Business Insights the global commercial drone market size was valued at USD 1.509 billion in 2019 and is projected to reach USD 8.52 billion by 2027. These numbers are majorl
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Why building stories is essential for Content Marketing

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When you start off as a marketer, you imagine the type of audience you want to capture through the content that you design. Your buyer persona, i.e., the fictional representation of your ideal customer that might be interested in your product, needs more than just a plain explanation of the product that you are trying to sell. There are many B2B firms that believe in informing their clients about their businesses. They do this through tons of text about what their business model is how they are different from their competition what they think is wrong with their industry, and  how they can help in solving those real-world problems through use cases.  All this is brilliant when you are trying to stand out from the fray of corporates in and around that specific industry. But what about something like a small sized B2C firm?  A customer in today's day and age is flooded with information when they try and search the internet for something. For example, it's midday and your car has
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The need for sports and games

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What are the thoughts you have when you think about a sport? Do you think about the rules of the game? Or the greatest players and teams that have ever played that sport? Or how good you were when you played the game itself back in the day?  There are so many sports to choose from, and being a huge fan of a singular sport can take you on a trip down numerous alleys that you would have never imagined. You discover something new every day, although it can be a bit overwhelming at first, considering the amount of knowledge that you're trying to gain. However, once you're in the loop, nothing can actually stop you from diving deep into the rabbit hole of teams, players, leagues, fans and the history of the sport.  Doesn't this picture entice you to play again? In the current age of social media recommendations bombarding your phones and tablets, you do not even need to bother much about following up on your favourite sport as the search engines do the job for you. You wake up i
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Greetings

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Hello and Welcome to my new Blog. I will be practicing my digital marketing techniques through this blog so stay tuned. Click on the posts that interest you and read them as much as you like.
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