Greetings
Hello and Welcome to my new Blog. I will be practicing my digital marketing techniques through this blog so stay tuned.
Click on the posts that interest you and read them as much as you like.
Why building stories is essential for Content Marketing
When you start off as a marketer, you imagine the type of audience you want to capture through the content that you design. Your buyer persona, i.e., the fictional representation of your ideal customer that might be interested in your product, needs more than just a plain explanation of the product that you are trying to sell. There are many B2B firms that believe in informing their clients about their businesses. They do this through tons of text about what their business model is how they are different from their competition what they think is wrong with their industry, and how they can help in solving those real-world problems through use cases. All this is brilliant when you are trying to stand out from the fray of corporates in and around that specific industry. But what about something like a small sized B2C firm? A customer in today's day and age is flooded with information when they try and search the internet for something. For example, it's midday and your car has
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